---

In 2009, two creative directors were fed up with the traditional agency experience and wanted to try things their way.

Here’s the thing about our work:
We’re looking for something.

Sometimes it’s something that makes you cry.
Sometimes it’s something that makes you laugh so hard you snort.
Sometimes it’s something so efficient it feels like cheating.

We don’t always know what we’re looking for until we find it.

But here’s what we do know:
Every idea needs something.
Something funny.
Something crazy.
Something surprising.
Something that makes people stop and actually pay attention.

The point is this:
We refuse to make boring things.

Life is too short—and the world has enough boring things already.

Most agencies do the predictable thing.
We do something different.