Take Back Control

Helping women take back control of their healthcare.

Tilray Medical was looking for a way to connect with and sign-up new medical cannabis patients. In a time when women were feeling less in control of their healthcare needs, we positioned Tilray medical as an opportunity for women to be a partner in their medical journey, not just a spectator. It was time to take back control.

To connect deeply with our audience in a highly restricted category, we carefully told this story with impactful emotion and scientific data, while staying within our Health Canada guidelines.

The campaign was rolled out as a digital-media campaign and experiential activation that led women to our landing page where they could learn more about Tilray Medical and could sign up for a clinic consultation in real time.

The campaign had a great impact in its 1-month run, exceeding the objective of 300 new patients registered.

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