Super Sauce 

Branding the perfect beer for BBQ season.

Rouge River was looking for help branding their West Coast IPA that would be sold in LCBO’s in the summer of 2024. They wanted this beer to embody the feeling of summer. 

Strong, yet refreshing and crisp, we knew this beer was perfect for one of summer’s greatest pastimes: the BBQ. So, we leaned into it and created BBQ’s favourite IPA, called San Diego Style Super Sauce.

The concept was simple, we positioned Super Sauce as the perfect beer to bring to the BBQ. This included a label design heavily inspired by iconic barbecue sauce brands (don’t sue us Sweet Baby Ray).

To promote the launch in LCBO’s, we ran a campaign using organic social, paid social, and OOH. Overall, Super Sauce was a big success and took countless BBQ’s in the summer of 2024 to the next level.

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