Make your money work harder
Putting money to work… literally.
HSBC came to Us to help make their high rate savings offer stand out from the competition, so we created a character that couldn’t be missed.
With a High Rate Savings Account from HSBC, your money works harder for you. That’s why we brought Money to life and put him to work.
The campaign included multiple video spots, radio, social, programmatic and out-of-home.
Overall the campaign was a huge success, exceeding business targets. Here are a few results we were excited about:
209,165,424 Impressions
– 52% above target
323,601 Website Visits
& 17% returned more than once
Marketing Responses were 80% above business target
New High Rate Savings account openings were
22% above business target
Balances were up 231% above business target
5,000 gold coins hand sewn onto 1 very sharp suit
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