Drysolidarity
Showing that sweat is nothing to be embarrassed about.
Drysol came to Us looking for a better way to connect with hyperhidrosis sufferers and build brand awareness.
Hyperhidrosis (excessive sweating) affects approximately 950,000 Canadians, yet stigma around sweat discourages sufferers from speaking about it and seeking help.
Our solution to help end this stigma, and set up Drysol as the go-to solution, was #Drysolidarity, a campaign that promoted openness, togetherness and support for hyperhidrosis sufferers.
The campaign was very impactful and empowered sufferers to be more open and seek help. It also built brand awareness and education around the condition.
