Everyone gives gifts. We decided to give GIFs.

During the 2022 holiday season, inflation in Canada was at an all-time high, and we didn’t want anyone to pick between gifts and groceries.

We created an inflation-proof digital gift-giving experience called GIFBaskets.ca that allowed users to send their friends and family custom baskets of GIFs instead of expensive gifts.

The experience was a big success for the agency. In 2 weeks, over 1700 GIF Baskets were sent all over the world, and we got some great press both inside and outside of the industry.

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