Helping Canadian women take back control of their healthcare. In a time when women were feeling less in control of their healthcare needs, we positioned Tilray medical as an opportunity for women to be a partner in their medical journey, not just a spectator. It was time to take back control.
We created a digital-media campaign and experiential activation that led women to our campaign landing page where they could learn more about Tilray Medical, the benefits of medical cannabis and could sign up for a clinic consultation in real time.
To connect deeply with our audience in a highly restricted category, we carefully told this story with impactful emotion and scientific data, while staying within our Health Canada guidelines.